progress report

Memo 2

Introduction 

This memo will first present the research that I have completed thus far. Then it will discuss the remaining research. It will also discuss problems that I have encountered and how I plan on staying up to date with my work.

Completed Research

            I have done a significant amount of research since my last memo. Over the last two days I found a lot of information on sex appeal in advertising. I have decided to shift my focus slightly. At first, I was writing about the drawbacks to this type of advertising and how women negatively react to it. However, after researching and finding numerous articles I have realized that most of them talk about how it actually is very effective. They do say that it tends to stereotype a lot though. So, my focus is now on how sex advertising can be complicated and ethical, but is actually very effective. It’s important that commercials are careful with this when they are advertising to women. Women usually only react positively when the sex appeal advertisement deals with relationship commitment. This differs from men, because men don’t react more positively when the commercials deal with relationship commitment.

Remaining Research

            So far, I am a little bit behind where I want to be at. I should have had another page drafted by now, but it took me a long time to figure out my topic and focus. I need to find more support from articles to back up my main points. I need to specifically find more information on how sex advertising can be unethical and complicated. I also need to organize my information better and make it flow properly. So far, it seems like I have been just writing down important information but it does not seem organized.

Conclusion

            I am glad I wrote this report. I now know exactly where I am at with my assignment. I still have a lot of work to do. I know the main parts that I need to focus on. All in all, I have found good information. I just need to organize it in a way that flows smoothly and I will most likely have a decent paper.