When I was watching television I stumbled across an Axe commercial that was pretty sexual. I found it to be pretty interesting so afterwords I pulled up this picture online since I figured it would be a cool topic to talk about. The idea on this type of advertising is that using this brand gives straight men confidence that they will attract more sexy women. This is actually pretty stupid. I mean how many people actually believe that the scent of this product actually attracts women and turns them on? To me, it seems pretty dumb that people would believe this. But I know Axe is a very successful brand, and they are continuing to advertise this way. Therefore, this type of advertising must be working for them. Nowadays in the 21st century it seems that sex sells. I even see this quite a bit for Super Bowl commercials. Some of them show sexy women to get the viewers' attention even when their product has nothing to do with that. I was glad I saw this commercial because I never really thought this much into it before.
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